Project Work for of the Subject Business Studies H.S. 2nd Year
Project Work for of the Subject Business Studies H.S. 2nd Year: Here you can avail Assignment writing/Project Work for of the Subject Business Studies H.S. 2nd Year Commerce Stream.
How to write project on Study on Product Branding/Advertisement for HS 2nd Year Commerce stream
Format for Project Work of the subject Business Studies (H.S. Second Year)
Cover Page:
1. Title of the Project.
2. Information of the student (Name, Roll No, Registration No, Year)
3. Name of the Supervisor/Guide.
4. Name of the institution.
5. Year.
Second Page:- Acknowledgement.
Third Page: - Declaration by the students.
Forth Page: - Certificate from Supervisor/Guide.
Certificate from Head of the Institution/Department.
Fifth Page: - Contents/Index.
Main text of the project
References/Bibliography.
Project Writing on Study on Product Branding/Advertisement for HS 2nd Year Commerce stream
Index;
1. Topic: Study on Product Branding/Advertisement
2. What is Product branding
3. Importance of Product branding
4. What is Advertising
5. Importance of Advertising
6. Product Name
7. Brand Name
8. How does brand advertise
9. Conclusion
TOPIC: Study on Product Branding/Advertisement
The objectives of all business are to makes profits and a merchandising concern can do that by increasing its sales at remunerative prices. This is possible, if the product is widely polished to be audience by well product branding and advertisement. At first let us know about what is product branding and advertisement and importance of both
Product Branding a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.
Importance of Branding: Branding is an important marketing tool used to stimulate recognition. When a product, service, person or place is branded, it develops a personality and a reputation.
Types of Branding:
(i) Product Branding
(ii) Personal Branding
(iii) Corporate Branding
(iv) Geographic Branding
(v) Cultural Branding, more
On the other hand, advertising denotes a specific attempt to popularize a specific product or service at a certain cost. It is a method of publicity. It always intentional openly sponsored by the sponsor and involves certain cost and hence is paid for. It is a common form of non-personal communication about an organisation and or its products idea service etc. that is transmitted to a target audiences through a mass medium. In common parlance the term publicity and advertising are used synonymously.
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Types of Advertising:
(i) Newspaper Advertising
(ii) Television Advertising
(iii) Radio Advertising
(iv) Internet Advertising
(v) Billboard Advertising and many more
Lets us discuss more about some product branding and how it advertised
Product Name: TEA : Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the Camellia sinensis, an evergreen shrub native to Asia. After water, it is the most widely consumed drink in the world.
Tea originated in southwestern China, where it was used as a medicinal drink. It was popularized as a recreational drink during the Chinese Tang dynasty, and tea drinking spread to other East Asian countries.
Target group of customers:-
(i) INCOME: Mixed Income Group (Middle to High Income Group)
(ii) AGE: 18 to 40 years
(iii) GENDER: Male and Female
Brands chosen : TWININGS & BROOKE BOND-RED LABEL
How does it brand ?
(i) TWININGS: Twinings is an English marketer of tea, based in Andover, Hampshire. The brand is owned by Associated British Foods.
It holds the world's oldest continually-used company logo, and is London's longest-standing rate-payer, having occupied the same premises on the Strand since 1706.
The founder of Twinings was Thomas Twining. The firm's logo, created in 1787, is the world's oldest in continuous use.
Target group of customers:-
(i) INCOME: Mixed Income Group (Middle to High Income Group)
(ii) AGE: 20 to 40 years
(iii) GENDER: Male and Female
(ii) BROOKE BOND-RED LABEL; Brooke Bond is a brand-name of tea owned by Unilever, formerly an independent manufacturer in the United Kingdom.
Brooke Bond & Company was founded by Arthur Brooke. He opened his first tea shop in 1869 at Manchester. Arthur Brooke chose the name because it was his 'bond' to customers to provide a quality tea, hence Brooke Bond. By 1957, Brooke Bond was probably the largest tea company in the world, with one third share of both the British and Indian tea markets.
Target group of customers:-
(i) INCOME: Mixed Income Group (Middle to High Income Group)
(ii) AGE: 18 to 50 years
(iii) GENDER: Male and Female
How do these brands advertise ?
These brands have a very strong brand portfolio. They use creative advertisement to increase its brand visibility. Brooke Bond has started an ad campaign that acknowledges omen empowerment and their need to drink tea. Its catchy commercials are aired on television, radio, newspaper, and magazines.
There are many taglines which has made a strong impression on the minds of Indians. Some popular taglines are ‘Chuskiyaan Zindagi ki’, ‘Tazza ho le’, ‘Wah Taj’, ‘Raas Pyar Ka’ etc. Brooke Bond Red Label 6 Pack Band won several global and national awards for its barrier breaking message.
Conclusion:
From this project I have understood the importance of branding, labelling, advertising of consumer goods. Branding is an important marketing tool used to stimulate recognition whereas packaging plays a vital role in terms of protection, storage and hygienic handling of a product. While labelling provides customers with information to aid their purchase decision or help improve the experience of using the product. Advertising appeals and media in which advertisement can be shown for maximum benefit.
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